
Waffle Cones and Recliners: How the Public Health Campaign Against TB Changed American Culture.
Americans in recent years have become quite familiar with the ways in which infectious disease outbreaks can drastically change our everyday lives. The impact of disease can profoundly impact a community—upending routines and rattling nerves as it spreads from person to person. This is not a new phenomenon in American history. An example of this was the fight against tuberculosis (TB), which not only led to the country's very first public health campaign but also transformed how we engage with certain everyday practices—like eating ice cream. Public Health Education By the late 19th century, German physician Robert Koch had confirmed that tuberculosis was caused by bacteria, but it took time for this discovery to permeate public consciousness. Many people were still unaware of how the disease spread and gave little attention to the behaviors that contributed to disease transmission. It was common for family members, or even strangers, to share a drinking cup, even with those who were sick. No Spitting Up until the late 19th century, spitting in public was considered acceptable social behavior in America, whether it was merely spitting saliva or discarding one's chewing tobacco. With Knopf’s guidance, in the 1890s the New York City Health Department, under the leadership of Dr. Hermann M. Biggs, launched a massive campaign to educate the public and reduce transmission. The “War on Tuberculosis” public health campaign raised awareness about the dangers of shared drinking cups and public spitting. Many states began passing laws banning spitting in public spaces. Instead, the use of special spittoons, which were to be carefully cleaned on a regular basis, was encouraged. With the increased knowledge of the contagious nature of tuberculosis and other diseases at the turn of the century, flyers and newspapers warned Americans against "the filthy habit" of spitting in public. Before long, spitting in public spaces came to be considered crude, and drinking from shared bottles was frowned upon as well. These changes in public behavior helped successfully reduce the spread of TB. The Waffle Cone Ice cream had become popular in 19th-century England. The fad, once accessible only to nobility, made its way to the British general public and then ultimately to America in the form of the “penny lick”. A "penny lick" was a tiny portion of ice cream in a small glass container that vendors sold for only one penny. The glass was usually made with a thick glass base and a shallow depression on top in which the ice cream was placed. Despite this design creating the illusion of a larger portion, it often contained merely just one lick's worth of ice cream. Customers licked the glasses clean, returned them, and the vendor would then rinse the glass container in a bucket of water and reuse it for the next customer. It was hugely popular, and the demand for this inexpensive treat continued to rise. In their rush to serve as many penny licks as possible, most vendors were careless about properly cleaning their glass containers. This resulted in the transmission of contagious diseases like tuberculosis. Penny licks were banned in London in 1898, and while they were never officially prohibited in America, rising awareness of hygiene and disease prevention prompted ice cream vendors to find cleaner alternatives. Italo Marchiony worked as a pushcart vendor in the Manhattan area of New York City selling flavored ices and other frozen treats to customers. He sought an edible solution to the problems associated with penny lick glasses and developed a pastry cup to hold ice cream, which he patented in 1903. In 1904, at the St. Louis World’s Fair, another ice cream vendor, Ernest A. Hamwi, independently developed his own ice cream cone made from a crisp waffle-like pastry. With the decline of the unsanitary glass penny lick containers, this innovation quickly caught on, and by 1924, vendors were producing 245 million cones annually. What started as a sanitary response to a public health issue became a beloved staple in dessert culture. Other impacts on American Culture Shorter Skirts for Women At the turn of the 20th century, women’s fashion typically featured long skirts that reached the ground. However, as knowledge about TB spread, it became clear that long skirts could drag along germ-infested sidewalks, increasing the risk of disease transmission. As a result, women began shortening their hemlines to avoid this potential hazard, marking a subtle but significant shift in fashion. The Decline of Beards In the late 1800s, beards were popular in the US and Europe, both as a symbol of white masculinity, as well as a signal of health. Ironically, many men also sported beards to cosmetically disguise the facial scarring left from previous bouts with smallpox. Before the advent of germ theory, people thought diseases spread through fumes and dust, and beards were believed to serve as a natural filter against illness. As late as 1881, just a year before the tuberculosis bacteria was identified, The St. James’s Magazine claimed that growing a beard was the quickest way to protect oneself from disease. Following Koch’s discovery proving that germs facilitated the spread of tuberculosis, the trend began changing. In the 1890s, nurses had started shaving patients’ beards to bring down their risk of transmitting disease, pointing to studies suggesting that beards could accidentally entrap tuberculosis-laden spittle. However, there is no factual scientific evidence supporting the idea that beards trap germs. Yet, by the time the flu pandemic struck the US in 1918, beards were declining in popularity with men opting for clean-shaven looks associated with professionalism and youthful vigor. Additionally, the rise of disposable razors made shaving at home more accessible. As a result, showing off a smooth face became the new trend for American males. Hygiene Practices and Public Health Campaigns As tuberculosis awareness grew, public health campaigns emphasized the importance of hygiene. Common practices such as covering your mouth when coughing and using a handkerchief were promoted. Institutions like libraries fumigated books, and banks sterilized coins. Public health posters even advised against kissing children to prevent the spread of disease. Schools embraced the "Modern Health Crusade," encouraging children to wash their hands before meals, brush their teeth, and sleep with their windows open for fresh air. The Sanatorium Influence: Reclining Chairs Sanatoriums frequently used different types of reclining or "cure chairs" to aid in patient treatment. These chairs, often placed on porches, had adjustable backs that allowed patients to tilt them for a comfortable, semi-reclined position while enjoying fresh air. In the early 20th century, wealthier individuals began buying sleek, fashionable versions of these chairs to enjoy the health benefits of sunbathing at home. By the 1950s, these cure chairs had evolved into a symbol of modernist style in furniture design. Credit: https://www.saranaclake.com/story/2016/03/saranac-lake-classic-cure-chair Playgrounds, Public Parks, and Recreation Centers In the 1920s, public health reformers advocated for more outdoor recreation to improve national health. They believed that promoting physical activity in parks and public spaces could help prevent diseases like tuberculosis. As a result, cities began beautifying parks and creating recreational spaces. Additionally, the encouragement of larger recreational spaces played a role in creating more space between buildings and thus reducing overcrowding. In New York, Central Park became known as "The Lungs of the City," reflecting the idea that green spaces could improve both mental and physical health. Impact on Migration and Architecture The fight against tuberculosis also influenced architecture. As doctors recommended fresh air and good ventilation as part of disease prevention, homes began to feature more porches and windows. The idea of escaping crowded, muggy Eastern cities and moving to drier, sunnier climates for better health gained popularity, especially in places like Los Angeles and Colorado Springs. This migration was so significant that, in 1872, about one-third of Colorado’s population had tuberculosis, seeking relief in the dry, healthy air. These public health campaigns against TB led to lasting changes in American culture—from the way we eat ice cream to how we think about hygiene and public health. The ripple effects of these efforts are still with us today, shaping everything from fashion to our public spaces. References American Experience. (2015). The Forgotten Plague: TB’s Surprising Results. Retrieved from https://www.pbs.org/wgbh/americanexperience/features/plague-know/ Foss, Katherine A. (2020). How Epidemics of the Past Changed the Way Americans Lived. Retrieved from https://www.smithsonianmag.com/history/how-epidemics-past-forced-americans-promote-health-ended-up-improving-life-this-country-180974555/ Graham, Lerone. (2023). The Complete History of The Ice Cream Cone. Retrieved from https://www.thedailymeal.com/1276928/complete-history-ice-cream-cone/ (2024). The Strange History of Ice Cream, From Spreading Tuberculosis To Sweet Summer Dessert. Retrieved from https://www.timesnownews.com/lifestyle/food/news/the-strange-history-of-ice-cream-from-spreading-tuberculosis-to-sweet-summer-dessert-article-109986556 Waters, Michael. (2020). A Brief History of Beards and Pandemics. Retrieved from https://www.vox.com/the-goods/2020/3/30/21195447/beard-pandemic-coronavirus-masks-1918-spanish-flu-tuberculosis
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